Download e-book for iPad: Big Brown: The Untold Story of UPS by Greg Niemann

By Greg Niemann

ISBN-10: 0787994022

ISBN-13: 9780787994020

even if its brown vehicles are on each block and its supply provider reaches greater than two hundred international locations, UPS is without doubt one of the world’s such a lot underestimated and misunderstood businesses.

For the 1st time, a UPS “lifer” tells the behind-the-scenes tale of the way a small messenger provider turned a enterprise large. Big Brown unearths the extraordinary 100-year historical past of UPS and the lifetime of its founder Jim Casey—one of the best unknown capitalists of the 20th century. Casey pursued a Spartan company philosophy that emphasised army self-discipline, drab uniforms, and reliability over flash—a version that remains mirrored in UPS tradition today.

Big Brown examines all of the seeming paradoxes approximately UPS: from its conventional administration variety and strict regulations coupled with excessive worker loyalty and robust hard work family; from its ancient “anti-marketing” bias (why brown?) to its sterling model loyalty and recognition for quality.

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Big Brown: The Untold Story of UPS by Greg Niemann


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