Archipelago Tourism: Policies and Practices (New Directions - download pdf or read online

By Godfrey Baldacchino

ISBN-10: 1138083879

ISBN-13: 9781138083875

ISBN-10: 1472424301

ISBN-13: 9781472424303

Exploring the conceptual insights supplied via the archipelagic 'twist' within the context of tourism ideas, rules and practices, this quantity attracts on a world sequence of case experiences to examine top perform in branding, advertising and logistics in archipelago vacationer locations. The e-book asks and seeks to respond to such questions as: how one can 'sell' a multi-island vacation spot, with out risking a message which may be too complicated and diffuse for audiences to snatch directly to? Does one motivate viewers to do 'island hopping'; and, if that is so, how and with what logistic amenities? How does one ascribe particular island locations inside of an total archipelago model? could smaller islands insurgent opposed to a composite branding method that really merits different islands? How does one learn or craft shipping guidelines as a functionality of the 'reterritorialisation' of a multi-island house? This publication pioneers the exploration of the archipelago as tourism research concentration (and not only locus); a heuristic gadget for rendering islands as websites of other tourism practices, industries and guidelines, but additionally of demanding situations and possibilities.

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Archipelago Tourism: Policies and Practices (New Directions in Tourism Analysis) by Godfrey Baldacchino


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